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Reviving a Fishing Rod Company: Creating the Upper Hand

Delivering Style and Comfort on the Water

When it comes to fishing, having the upper hand means more than just catching the biggest fish. It also means being equipped with apparel that not only looks sharp but keeps you comfortable in any weather condition. Even if those conditions are wearing your favorite, cozy hoody or tee in town!

Finding Focus and Overcoming Fear

It is remarkable how taking action on your convictions can transform your life. When Gordon Schluter returned to his northern Wisconsin home in 1977 to revive a struggling fishing rod company, he had one simple purpose in mind. His goal was to create fishing rods that would give anglers the upper hand.

Schluter’s return to the fishing rod industry was driven by a deep passion for the sport and a belief in his own abilities. He recognized the potential to turn things around and have a profound impact on the industry. By acting on his convictions, Schluter found focus and clarity in his decision-making. As a result, his fear of failure dwindled.

A Rich History of Craftsmanship

If you are curious to learn more about the incredible journey of this fishing rod company and the dedication put into every product, dive into their fascinating history. Discover how Schluter’s passion for fishing, combined with his relentless pursuit of excellence, led to the creation of a brand that anglers trust.

The craftsmanship that goes into every fishing rod is a testament to the company’s commitment to providing anglers with top-notch equipment. These rods are carefully designed and crafted to not only withstand the elements but also enhance the angler’s performance on the water. With each cast, you can feel the expertise and precision that goes into every detail.


In conclusion, the revival of the fishing rod industry by Gordon Schluter is truly inspiring. His commitment to creating fishing rods that give anglers the upper hand is evident in every product. Moreover, the company’s emphasis on style, comfort, and craftsmanship sets them apart from the competition.

So, next time you head out on the water, make sure to equip yourself with gear that embodies quality and innovation. With these fishing rods, you’ll not only look sharp but also fish with confidence and comfort, no matter the conditions. It’s time to take the upper hand and dominate the fishing game.

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